National Hickman

Our ‘little red man’ logo never fails to cause comment and we are often asked about his origins. Now we are a step closer to being able to explain more fully thanks to Dr Ian Conrich, who is Curator of the Easter Island, Myths and Popular Culture Exhibition, currently on show at the Captain Cook [...]

What a great logo, it’s so unusual, what’s the thinking behind it? These are the sort of things that get repeated to us over and over again and the fact that ‘the little red man’ gets so much attention is an important part of our overall marketing.